Create more engaging educational videos with a few best practices

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Video is pervasive in education. Most online courses feature an average of 12 videos, and that number is increasing. But as courses compete with Snapchat for students’ attention, it can be tough for an educational video to engage students. An online video has about 10 seconds to engage a student’s interest before the student clicks elsewhere.

MIT and EdX recently completed the largest-scale study of video in online courses. They collected data from 6.9 million video sessions and used this data to determine what types of videos best engage students. Engagement was measured by how long students stayed “tuned in” to a video, and whether the video elicited the desired responses during post-video assessments.

Their findings are interesting, and teachers should consider them carefully when creating their own educational videos.

Read the original report

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