Social Media Coding and Analysis-Online

Date(s) & Location(s):
June 10 - 28, 2024
Program Details:

The first two weeks of each course take place asynchronously and consist of about 7 hours of work per week. During the third week of each course, students will interact with their instructor and other students via video conferencing meetings, and the course will be about 20 hours of work.

The synchronous portion of this course during the third week will be from 11:00 am – 12:30 pm Monday-Friday.

Grades Eligible:
Rising  10th 11th 12th
Course Description:

Social media is a key contemporary site of activity for politics, entertainment, and relationships. The high use of social media has given users a powerful tool to create knowledge and share opinions, but how can we study it? The social media coding and analysis course will enable students to engage with social media platforms and view social media as a data set in order to find themes and patterns across social media usage. The course will introduce methods for collecting, labeling, and organizing social media data to identify relationships, develop methods of analyzing social media data for critical understanding, and evaluate social media strategy.

Dr. Kayla Baker
About The Instructor:

Dr. Baker is a native of Baltimore, Maryland and brings a wealth of experience in teaching, education, student success, and diversity, equity, and inclusion efforts. Dr. Baker has worked with high school and college students through her courses as well as outside of the classroom in a number of student activities and dance teams. Dr. Baker is a proud HBCU alum, graduating with her B.S. in Business Management from North Carolina A&T State University. Dr. Baker completed her PhD in Educational Studies with a concentration in Cultural Foundations at the University of North Carolina at Greensboro. In her free time, she enjoys traveling, mentoring high school and college students, teaching dance classes, and building her brand, Artistic Intellectual. Through Artistic Intellectual, Dr. Baker combines her creative and scholarly efforts to display her research through dance and other artistic modes.